Vendor Review | Forever + Cake

Our first vendor review under our new brand is with Kerriden from Forever & Cake.

We learnt some fascinating facts about Kerriden and loved going on a journey with her as she shared where she grew up, how she was once studying towards neuroscience(!?), she fell in love on a sail boat in Croatia and then finally found that baking cakes is what she loves to do best!

The generous Kerriden has teamed up with Hooray Weddings for a giveaway, so read on to see how you can win yourself a celebration cake through Hooray Weddings & Forever and Cake.

Hooray: Hi there, please can you introduce yourself and your business to the Hooray readers?
Kerriden: My name is Kerriden and I bake custom cakes and sweet treats for a living #dreamjob

Hooray: Tell us a bit more about yourself.
Kerriden: Oh gosh! Where to begin.
I grew up in New Zealand with 2 sisters and a Mum who loved baking (and a Dad who could make pancakes, that was his specialty when Mum was away).
I studied neuroscience at Uni then moved to London in my 20s for a (completely non-related to neuroscience) corporate job.
I travelled and grew up lots! I met a Durban boy on a sailboat in Croatia and we fell in love (oh yes!)
I moved to Durbs 6 years ago in a MASSIVE leap of faith, changed careers into the baking industry and started my cake business.
We got married last year in the bush with just our families, it was amazing and has made me that much more passionate about weddings.

Hooray: How did you get into the wedding industry?
Kerriden: After many years in the corporate world, I went back to study a Diploma in Patisserie. Towards the end of my study I started baking for family and friends and then opened my business full time soon after graduating.  After a year or so I felt comfortable taking on the huge responsibility of baking and creating a unique and beautiful wedding cake. The wedding inquiries have kept on coming and I’ve grown lots, learnt along the way and become more creative. I limit my orders to 2 weddings per weekend to ensure professionalism and high quality.

Hooray: What do you love most about your job?
Kerriden: Creativity, flexibility, I get out what I put in.

Hooray: Running your own business can be hard, do you have a daily routine?
Kerriden: I certainly do otherwise this business would never work.
Mondays: Admin and stock take. Tuesday: Prep work. Wednesdays: Baking, supply collection + lunchtime yoga (to keep me balanced). Thursdays and Friday – baking, icing, baking, icing baking, icing etc. for +-12 hours each day! Saturday: Finishing touches, collections & deliveries. Sunday – SLEEP IN, rest up and get ready for the week ahead.

Hooray: Can you describe your style?
Kerriden: I work with buttercream and ganache so it is more rustic than fondant. I love tall, elegant cakes with lots of delicious cake layers. I love using fresh flowers. I also love using pops of colour on a wedding cake, to tie in with the wedding colour scheme.

Hooray: What inspires you? Give us a peek into your Instagram feed.
Kerriden: My Instagram feed is basically “making of cakes” + “beautiful wedding photography” + “pelvic health physios” (I have a weird obsession with the human body and learning more about it).
I try and follow as many local wedding small businesses as possible as I love seeing local talent and people following their dream.

Hooray: If there was one thing you could change about the wedding industry, what would it be?
Kerriden: I wish more people would get married on week days, so it wasn’t so weekend centric 😉

Hooray: Tell us about your ideal wedding client.
Kerriden: Just generally nice, happy people. I only do buttercream iced cakes, so if they are after fondant then I’m not the right baker for them.

Hooray: The mistake you made that has taught you the most valuable lesson?
Kerriden: You can say no. In the beginning I said “Yes, Yes, Yes”. I was getting my business off the ground so didn’t want to miss out on any opportunities. I’ve now realised I can say no, and give alternatives that work with my cake style and use my creativity more.

Hooray: If you had to get married (again) what would be the ONE non-negotiable?
Kerriden: To not get married in the Summer heat (I’m a kiwi at heart and absolutely melt in the Durban humidity)

Hooray: Where do you see yourself and your company this time next year?
Kerriden: Growing and learning, baking and icing. Keep ticking along and enjoying this wonderful business.

Hooray: If you could be anything else in the wedding industry, what would you be and why?
Kerriden: I love working with flowers so maybe a florist. Never really thought about it!

Hooray: Tell us about your most embarrassing moment on the job.
Kerriden: I have (touch wood) never dropped a cake or had a major cake fail – thank goodness!
The most embarrassing moment is probably a Jack and the Beanstalk cake topper where I learnt FOR SURE I cannot do human figurine modelling. He was super creepy looking and all the wrong proportions.
**Hooray side note: This sounds hilarious and we definitely want to see pics!

Hooray: Do you have any friends in the industry? Tell us who and how they impact you in this beautiful business.
Kerriden: As I didn’t grow up here I don’t have any old friends who are in the industry, but I’ve met lots of people along my journey. Wilma from Wilma Towell Photography, Brit from Brit & Bride, Christy from Hooray Weddings, Derryn from Let’s Talk Workshops and Jo and Tegan from Oh Happy Day.

Hooray: And lastly, tell us about the last time you were really, really proud of yourself/job you completed.
Kerriden: Every Day. It still amazes me what I can create and how chuffed clients are.

Kerriden, thank you so much for sharing your story and more about you today. We absolutely loved hearing all about one of our Hooray Family members and we just know you will continue growing from strength to strength!

If you would like to win a celebration cake from Forever and Cake, then please head on over to our Instagram to see the deets!
If you would like to find out more about Kerriden and her amazing creations click here:

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